Nielsen Web Seminars
Nielsen Web Seminars are dynamic and educational online events that bring together Nielsen Editors and Market Experts, distinguished industry executives and analysts and involved audiences of (retail, design, media, business) professionals to discuss the most pressing issues they face today. Nielsen Web Seminars are offered in engaging formats, each allowing marketers to reach a highly targeted audience in a unique and penetrating fashion .
Editorial Web Seminar
Visitors join in a 45 minute-long live discussion on a specific topic produced by Nielsen editors.
With a keen understanding of the challenges business professionals face and the initiatives that can help businesses grow, our editorial team creates web seminar editorial topics, books appropriate panelists and produces the content for each session.
During the 45-minute live discussion, sponsors have the option of providing a company representative to add to the discussion and present their solution and marketing message to the audience. Sponsors brand will not only be present during the event itself but in all of the audience marketing campaigns.
Editorial Web Seminar Highlights:
- 5-7 min. sponsor speaking opportunity
- Hosted and moderated by Nielsen editors
- Nielsen Internet audience marketing campaigns
- Real-time reporting - Sponsors see who's in the audience
- 6 month archival posting
Our cutting-edge Web Seminar products offer marketers a clear set of valuable benefits:
- Generate qualified sales leads
- Present your product or brand message to a highly qualified audience
- Poll attendees and gather research
- Strengthen your company's brand
- Garner media interest and buzz
- Chat online with qualified prospects
Custom Web Seminar
Also in a discussion format but sponsors select the topic that best suits their marketing needs while focusing in on providing education to the specific audience.
Custom Web Seminars are conducted in a discussion format with content customized by our exclusive sponsor. This means that the sponsor shapes the content by selecting the topic, content and supplies panelists; Nielsen supplies the Nielsen Market Expert, who also serves as moderator and a highly targeted audience. Sponsors brand is associated with the event in every activity surrounding it, including pre and post-event audience marketing campaigns that we conduct across the Nielsen Internet Web sites and in eNewsletters..
Custom Web Seminar Highlights:
- 45-minute moderated Web cast discussion
- Topic, content and panelists selected by sponsor
- Event moderated by Nielsen Market Expert
- Extensive audience marketing campaign across Nielsen Internet
- Real-time reporting - you'll see who's in the audience
- 6 month archive
Our cutting-edge Web Seminar products offer marketers a clear set of valuable benefits:
- Generate qualified sales leads
- Present your product message to a highly qualified audience
- Poll attendees and gather research
- Strengthen your company's brand
- Garner media interest and buzz
- Chat online with qualified prospects
Virtual Tradeshows
A one or two day event with keynote addresses, panel discussions, vendor booths and more.
Virtual Tradeshows replicate the activity and impact of the real thing but with the ease and economy of the Web. Typically one or two day events covering a broad topics, attendees are invited to visit interactive booths, listen to keynote presentations and panel discussions and access vendor information in a variety of engagingly interactive ways..
For marketers, Virtual Tradeshows are a high-impact turnkey approach to reaching prospects/buyers/customers. They are produced, directed and hosted by our elite suite of editors, leading analysts and market experts and advertised to the Nielsen audiences by our marketing specialists. Each event draws hundreds of professionals evaluating, buying and deploying solutions.
Virtual Tradeshow Highlights:
- One or two day-long event
- Customized virtual sponsor booths
- On-demand product demonstrations and literature downloads
- Chat live with attendees
- Comprehensive audience marketing campaigns across Nielsen Internet
- Real-time reporting - you'll see who is in attendance
- 6 month archive
As a sponsor you will:
- Generate qualified sales leads
- Present your product message to a highly qualified audience
- Poll attendees and gather research
- Strengthen your company's brand
- Garner media interest and buzz
- Chat online with qualified prospects
