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Retail Business Models Are Colliding: Are You Ready? Leveraging Technology To See Clearly In A Channel Blurred World
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| Featured Speakers |
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Kevin Sterneckert
Solutions Specialist Senior Director - Oracle
| Dave McNally
CIO - Ahold |
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Joseph Tarnowski
Editor, Nonfoods & Technology - Progressive Grocer | Lee Holman
Lead Retail Analyst - IHL Consulting Group |
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MODERATOR: Elliot Markowitz
Editorial Director - Nielsen Web Seminars and Digital Events |
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Supermarket operators face increasing competition from other retail channels. As retail business models converge and mass merchants and drug chains begin carrying more food-related items supermarkets must find new ways to differentiate.
This differentiation is often in the form of new products and services; from pre-cooked meals to pharmacies to full-service bakeries to leasing space to coffee chains. If done right, the moves can pay off in a big way. If done wrong, it could jeopardize the entire operation.
In order to expand into new revenue areas, retailers must have a firm understanding of their customer base and their buying patterns and what goods and services they value. Being able to understand their customers, gather deeper insight and deliver a customized marketing and promotional campaign is critical to the success of today’s grocery retailers.
Once supermarket operators begin offering these new products and services, they must be consistent in delivering them, which means they must also have a real-time and holistic view of inventory throughout the supply chain—from the receiving dock to the checkout counter. It is only through this real-time enterprise approach can they truly manage their operations efficiently and not just react, but stay ahead of customer demand.
Join Progressive Grocer magazine for this live, interactive, Web Seminar, sponsored by Oracle, and hear from industry experts how technology is being leveraged to address this convergence of retail business models.
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