Driving More Value Out Of Your Meetings In Tough Economic Times

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Featured Speakers

Stephen P. Lowe Director of Sales, Harrah's & Harveys Lake Tahoe	John Cristiano President and CEO, Axiom Design

Vince Alonzo Editor-in-Chief, Successful Meetings, Incentive Magazine	Bonnie Wallsh Bonnie Wallsh Associates

Moderator: Pedro Pereira Managing Editor, Nielsen Business Media Webcasts/Digital Events

In the current economic environment, today’s meeting planners are faced with a slew of challenges. They continuously need to deliver innovative, quality meetings but for less cost and with less resources.

The focus for smart event planners is now on delivering more value; however the perception of how to measure value has changed. Extravagant affairs in exotic settings with over-the-top entertainment may make an event memorable but what value does it create?

Value is no longer exclusively associated with comfortable accommodations and quality facilities. Planners know that most hotels and resorts offer their clients suitable facilities for their business functions. But today, meeting planner want to know what else the venue has to offer. And that often gets down to the intangibles that are not necessarily reflected on the billing statement.

While there is no argument that price always plays a factor, personal service levels, convenience and ease of doing business are becoming inherently more important to meeting planners. From easy airport access to on-site activities to innovative food and beverage options, these intangibles can help make an event more successful without adding more costs.

Join Successful Meetings and MeetingNews magazines for this interactive Web Seminar, sponsored by Harrah’s and Harveys Lake Tahoe and hear from industry experts how to get more value out of your next meeting. Attend this online-only event and learn how to better measure service and convenience into your ROI formula to ensure a successful event without breaking the bank.

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