Optimizing Marketing ROI in a Vehicle-Rich Environment: Discover how now-available insights improve marketing plan effectiveness

Help | Advanced Search

EMAIL | PRINT

Featured Speakers

Kathryn P.G. Casavant Managing Director, Cannondale Associates	Sterling Hawkins Vice President, Green Hills

Joe Tarnowski Senior Editor, Progressive Grocer Magazine	Moderator: Pedro Pereira Managing Editor, Nielsen Business Media Webcasts/Digital Events

Marketers today have a wide menu of options for how to spend their advertising dollars. In the FMCG industry, those options not only include in-store shopper marketing vehicles, traditional weekly circular/TPR promotions and print and broadcast advertising but also a proliferation of new media vehicles – digital, mobile, social networking – made possible by the advent of Web 2.0 and mobile technologies.

Increased choice translates to increased complexity for brand marketers focused on optimizing the ROI of their marketing investments. Specifically, their challenge is quantifying the behavioral and attitudinal response to each marketing vehicle (individually or in combination), and thereby determining how best to deploy their options in a strategically integrated fashion. Linking household-specific marketing, advertising and shopper communication exposure to household-specific behavioral and attitudinal response – closing the loop, so to speak – is the key to successfully navigating this wealth of options to increase brand marketing effectiveness and improve ROI.

Join Progressive Grocer magazine for a Web Seminar, sponsored by Cannondale Associates, and in-depth discussion on how closing the loop between exposure, purchase behavior and attitudinal response improves marketing ROI. Find out in this online-only event how successful marketers use these insights to optimize their marketing spend and increase their ROI.

EMAIL | PRINT


	With a keen understanding of the challenges business professionals face and the initiatives that can help businesses grow, our editorial team has created an editorial calendar of web seminar topics that are aligned with the coverage and special reports associated with each publication.
	View Calendar
ADVERTISEMENT


	Get free updates on upcoming Nielsen Web Seminars Nielsen Web Seminars free E-MAIL update brings you reliable, timely information that will help you buy smarter, make better decisions, be more productive, save money, stay on top of the business at hand. There is no cost and no risk to subscribe. Sign Up Now