Stop Playing Catch Up: How Real-Time Companies are Taking the Lead

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MODERATOR: Elliot Markowitz Editorial Director - Nielsen Web Seminars and Digital Events	Michael McCue Editor-in-Chief - Sales and Marketing Management

Jeff Summers Executive Vice President & Chief Marketing Officer - SAVO

Businesses today face a tsunami of challenges – including the rise of the informed, web-savvy customer, more complex buying cycles, and a barrage of information coming from every access point imaginable.

Today's real-time dynamics require a new way of doing business, as customers and suppliers demand more immediate access to information and services. Today’s sales and marketing professionals must become experts on their products and services in order to meet this “right here, right now” expectation.

What’s preventing companies from delivering real-time value? Access. How can sales succeed without knowing how to access and use the information they need when they need it? How can marketing develop powerful messages if they don’t have direct input from sales? How can your organization’s best and brightest scale their expertise?

Smart organizations are embracing a new real-time strategy. These companies are leveraging sales enablement techniques and technologies to connect their people to the best insights, expertise, and tools across the organization at the click of a mouse. The result? Meaningful customer conversations that yield powerful bottom line results.

Join Sales and Marketing Management magazine for this on-demand Web Seminar, sponsored by SAVO:

• Hear from industry experts about the latest techniques, technologies, and best practices for moving your organization into a real-time, sales-driven enterprise;

•Learn how you can better prepare and train your sales team to meet today’s customer demands; and

•Unlock the secrets to boosting sales performance

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