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Future Focus: Plan Meetings and Events that Appeal to the Next Generation of Executives/Attendees
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Moderator: Elliot Markowitz
Editorial Director, Online Events - Nielsen Business Media | Kinley Levack
Senior Editor - Successful Meetings |
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Jeanavive Marie Janssen
Chair, Young Professionals Committee - IAEE | Bren Clevenger-Ori
Chief Operating Officer - Meeting Professionals International |
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Michael Goldsmith
CMP, Director of Convention Sales - LVCVA |
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The next generation of executives is a complex one with different skill sets, communication practices and interests than their predecessors. They enter the workforce already tech savvy and have developed a need for constant change making them unique at multi-tasking but needful of rapidly-paced days, specifically concerning events.
As a result, motivating this next generation of workers is a major challenge for today’s meeting planner. These young executives are working harder and therefore are less likely to be involved in their neighborhoods and more likely to be involved in workplace communities. In the current service-driven economy, meetings and conferences can serve as a type of social capital building and an indispensable resource for professionals.
However, the challenge to allure them to these events is multiplied since this new generation of executives tends to be less comfortable in social settings while placing a greater emphasis on striking a work/play balance in their lives. Meeting planners must earn their attendance by making meetings relevant to their careers and lives.
Several key elements must also be incorporated to help ensure the success of a meeting or event geared toward this group—from the agenda to the local to the entertainment and even the food and beverage. To appeal to this generation, corporations must include younger workers in the planning of the event, provide interactive sessions and networking functions that make learning more hands-on and socializing easier, and introduce educational content with clear takeaways and benefits for the longer term.
Join Successful Meetings/Meeting News magazines for this interactive Web Seminar, sponsored by the Las Vegas Convention and Visitors Authority, and hear from industry experts regarding how to plan meetings and events that will appeal to this next generation of executives. Attend this on-line only event and learn how to make your next event more successful.
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With a keen understanding of the challenges business professionals face and the
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Wednesday, December 3, 2008 - 2:00 PM Eastern
Sponsored By: Intelladon
Nielsen Partner: Training
Join Training Magazine for this live, interactive Web Seminar sponsored by Intelladon and hear from leading industry experts regarding best practices to roll out blockbuster products.
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Join Successful Meetings/Meeting News magazines for this live, interactive Web Seminar, sponsored by Le Blanc Spa Resort, and hear from industry experts how to do small meetings right. Attend this online-only event and learn why small meetings are big business and how to capitalize on the current economic and industry trends.
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Wednesday, December 10, 2008 - 2:00 PM Eastern
Sponsored By: GoToMeeting
Nielsen Partner: Training
Join us to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel.
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Join Successful Meetings/MeetingNews for this interactive Web Seminar, sponsored by the Orlando/Orange County Convention & Visitors Bureau, Inc.®, and hear from industry experts regarding cost-effective ways to add creativity to your meeting itinerary. Attend this online-only event and learn specific ways to make your next event more memorable and more productive.
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