Cotton's Environmental Impact: Debunking The Myths

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MODERATOR: Elliot Markowitz Editorial Director - Nielsen Web Seminars and Digital Events	Kater Hake Vice President of Agricultural Research - Cotton Incorporated

Liz Muller Environmental Consultant - Liz Muller LLC	Don Cameron Terronova Ranch

Everyone is thinking "Green" or "Sustainability" these days and looking for ways to do their part to save the environment. For retailers, this means not only evaluating how their own practices and operations impact the world around them, but aligning themselves with source materials and suppliers that are also good corporate citizens.

The need for improved environmental practices was recognized by the cotton industry decades ago. This realization led to research and implementation of agricultural innovations that have significantly reduced the environmental strain of cotton production in the United States. Despite these gains for the environment and the fact that cotton remains one of the most popular and versatile textile fibers, cotton has been falsely portrayed as an environmental villain.

The truth is sustainability is not a matter of organic versus conventional. It's about good production practices that are good for the environment. Such practices are already embraced by cotton growers and a growing list of manufacturers.

Join Outdoor Retailer for this interactive Web Seminar, sponsored by Cotton Incorporated, and hear from industry experts regarding the truth about cotton and its impact on the environment. This online-only event will educate attendees on cotton's pro-environmental practices and allay concerns about cotton’s viability as a green, textile fiber option.

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