| |
 |
| |
The Importance of Master Data Management for Media and Communications
| EMAIL | PRINT |
|
|
|
| |
| Featured Speakers |
|
Moderator: Elliot Markowitz
Editorial Director, Online Events - Nielsen Business Media | Scott McKenzie
Vice President, Editorial - Nielsen Business Media |
|
Terence Donnelly
Vice President, Corporate Markets - Experient | Monica Lucero
Industrial Principal, Media & Entertainment - IPM
SAP Americas
|
|
|
|
|
The onset of the digital media landscape has brought about dynamic forces of change for media companies of all kinds to contend with in today's current market environment.
All types of media companies must be able to scale to their current infrastructures to meet the demands of their new digital businesses as well as understand consumer behaviors, target markets, content viability as well business partner relationships across all channels and platforms. Data consolidation, governance, integrity and management is becoming a critical means in understanding and reporting insights into the life lines - customers and content— to bottom line growth.
Media companies need to consolidate disparate systems to track content, brands and products and their related derivative assets in order to be able to re-purpose and re-exploit quickly. From a customer perspective understanding their relationships with content and products across many different lines of business and sales channels enables them to gain the 360' view and customize targeted advertising and marketing of products and services.
Join MediaWeek and Adweek magazines for this interactive Web Seminar, sponsored by SAP, and hear from industry executives about how to ensure that your data, contracts, intellectual property, relationship management systems, and other assets, can be pulled into a common system across departments and divisions in order to take total advantage of the knowledge that your company owns and exploit it fully.
|
| |
|
|
 |
| |
With a keen understanding of the challenges business professionals face and the
initiatives that can help businesses grow, our editorial team has created an
editorial calendar of web seminar topics that are aligned with the coverage and
special reports associated with each publication. | |
|
|
ADVERTISEMENT |
|
| |
|
| |
|
Join Successful Meetings and MeetingNews magazines for this live, interactive Web Seminar, sponsored by Renaissance Hotels, and hear from industry experts and chefs regarding how you can inject creativity into the all important food and beverage aspect of your next meeting without breaking the bank. Attend this online-only event and also learn about Renaissance’s unique Meetings Excellence! Program, a three-module course that includes an in-depth introduction to the meetings industry, strategies for planning a well-executed meeting; and information about Marriott brands, programs and services.
|
|
|
|
Join Sales and Marketing Management for this interactive Web Seminar, sponsored by Birst, and hear from industry experts how to get the most out of your current sales force. Hear a real-life case study on how one firm drastically improved bookings by rolling out a meaningful sales dashboard to its sales force. Attend this online-only event and learn best practices to managing and leveraging information flow to better equip your sales associates to close that next deal.
|
|
|
Wednesday, July 15, 2009 - 2:00 PM Eastern
Sponsored By: Zebra Technologies and Motorola
Nielsen Partner: Convenience Store News
Today's leading retailers are constantly seeking innovative, practical ways to increase the effectiveness of their staff members and the efficiency of their supply chain. Anyone still using paper forms to place and verify orders is missing out on opportunities to improve productivity, increase sales and drive an increased return on investment. For more info, click "Read More" below.
|
|
|
|
Join Training magazine for an interactive webcast, sponsored by Kaplan IT Learning and hear from industry experts regarding best practices for overcoming the unique challenges corporations face when training employees on critical business software applications, whether these systems are new, upgrades or require standardize training for new hires. Attend this online-only event and learn how to rapidly develop lesson content that includes software simulations and effective electronic user performance support.
|
|
|
|
| |
 |
| |
Get free updates on upcoming Nielsen Web Seminars
Nielsen Web Seminars free E-MAIL update brings you reliable, timely information that will help you buy smarter, make better decisions, be more productive, save money, stay on top of the business at hand. There is no cost and no risk to subscribe. Sign Up Now |
|
|
|
