The Importance of Master Data Management for Media and Communications

Help | Advanced Search

EMAIL | PRINT

Featured Speakers

Moderator: Elliot Markowitz Editorial Director, Online Events - Nielsen Business Media	Scott McKenzie Vice President, Editorial - Nielsen Business Media

Terence Donnelly Vice President, Corporate Markets - Experient	Monica Lucero Industrial Principal, Media & Entertainment - IPM SAP Americas

The onset of the digital media landscape has brought about dynamic forces of change for media companies of all kinds to contend with in today's current market environment.

All types of media companies must be able to scale to their current infrastructures to meet the demands of their new digital businesses as well as understand consumer behaviors, target markets, content viability as well business partner relationships across all channels and platforms. Data consolidation, governance, integrity and management is becoming a critical means in understanding and reporting insights into the life lines - customers and content— to bottom line growth.

Media companies need to consolidate disparate systems to track content, brands and products and their related derivative assets in order to be able to re-purpose and re-exploit quickly. From a customer perspective understanding their relationships with content and products across many different lines of business and sales channels enables them to gain the 360' view and customize targeted advertising and marketing of products and services.

Join MediaWeek and Adweek magazines for this interactive Web Seminar, sponsored by SAP, and hear from industry executives about how to ensure that your data, contracts, intellectual property, relationship management systems, and other assets, can be pulled into a common system across departments and divisions in order to take total advantage of the knowledge that your company owns and exploit it fully.

EMAIL | PRINT


	With a keen understanding of the challenges business professionals face and the initiatives that can help businesses grow, our editorial team has created an editorial calendar of web seminar topics that are aligned with the coverage and special reports associated with each publication.
	View Calendar
ADVERTISEMENT


	Get free updates on upcoming Nielsen Web Seminars Nielsen Web Seminars free E-MAIL update brings you reliable, timely information that will help you buy smarter, make better decisions, be more productive, save money, stay on top of the business at hand. There is no cost and no risk to subscribe. Sign Up Now