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Enhance The Customer Experience, Increase Revenue Through Wellness-Driven Shopper Marketing
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Moderator: Elliot Markowitz
Editorial Director, Online Events - Nielsen Business Media | Joseph Tarnowski
Editor, Nonfoods & Technology - Progressive Grocer |
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Laurie Demeritt
President and COO - The Hartman Group | Jeff Seacrist
VP, Marketing - Aisle7 |
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Shoppers today make decisions about where to shop and what to buy based on their wellness and lifestyle goals and aspirations. Shoppers want to be inspired by new ideas, while having the information available to help them make choices that are in the best interests of their family’s health and well-being.
Today, wellness is driving a significant share of in-store decisions. Also today, retailers and manufacturers are making more effective use of a variety of shopper marketing programs to help reach these shoppers at the point-of-decision. In short, wellness-driven shopper marketing drives sales and shopper loyalty, while differentiating and enhancing the overall shopping experience.
To build an effective program, grocery retailers need to be successful on multiple fronts. They must understand shopper interests around health and wellness, they must “own” the message to the shoppers, and they must ensure that messages are compelling, relevant, and personalized.
Smart retailers are realizing the value of staying on top of their shoppers’ interests and trends in order to gain valuable insights into the product categories, promotions and seasonal items their shoppers are most interested in, enabling them to provide the right information, inspiration and educational information to their customers. This helps drive future marketing and merchandizing decisions and leads to higher revenue and profits.
But where do you start? How can you own an effective wellness-driven shopper marketing program?
Join Progressive Grocer magazine and Aisle7, formerly Healthnotes, for this live, interactive Web Seminar, and hear directly from industry experts how you can engage, empower, and educate your customers in non intrusive ways while gathering valuable buying preferences. Join the online-only event and learn how to take your customer data and then implement a cost-effective and efficient targeted shopper marketing strategy to enhance the shopping experience and generate more sales.
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