Candy: Retailers' Reliable Cure for the Recessionary Blues - Convenience store retailers' best practices in the candy & snacks category

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Pedro Pereira Managing Editor, Nielsen Business Media Webcasts/Digital Events	Don Longo Editor-in-Chief, Convenience Store News

Jim Hachtel Senior Category Manager, Center of Store BP/ARCO	Bill Walker Product Director, Candy & Snacks, McLane Company, Inc.

Candy & snacks have proven to be a recession-resistant category for convenience stores as consumers continue their love affair with these small sweet and salty indulgences – from gum and chocolate to crispy salty snacks and meat snacks.

Best-in-class candy retailers in the convenience store industry utilize category management, effectively merchandise the product in secondary locations, execute programs superbly at the store level, and constantly promote and bring value to the candy category. C-store operators need to be proficient in integrating new products into the product mix and merchandising plans to optimize sales and profits. Plus, there are always the seasonal merchandizing challenges that need to be planned out well in advance in order leverage each holiday buying period.

Join this Web Seminar, sponsored by McLane, and gain first hand access to Convenience Store News' deep look into what’s keeping confectionary/sweet snacks robust. Attend this online-only event and hear from industry experts including retail category managers and suppliers regarding the challenges and opportunities to improve category performance.

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