Using Gift Cards The Right Way To Motivate Employees

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Featured Speakers

Moderator: Elliot Markowitz Editorial Director, Online Events - Nielsen Business Media	Leo Jakobson Senior Editor - Incentive magazine

Tom Simonian President & CEO - Incentives, Inc.	Mary English Vice President Marketing and Customer Relations - Hallmark Insights, Business Incentive Solutions

Marcell King Sr. Manager, ACI Gift Cards - Amazon.com Gift Card Corporate Sales

Imagine being able to motivate your employees, client consumers or business partners with a selection of more than 100,000 items. Gift cards are the perfect and proven means to do so. In fact, a survey conducted by Incentive Magazine found that 69% of companies stated that gift cards and gift certificates are more effective than cash in motivating and rewarding employees.

Organizations are constantly looking for ways for their incentive programs to not only be innovative but also effective in delivering the desired results. Gift cards and gift certificates are the number one choice for incentive programs because of their ease of administration and redemption.

Executives maintain that gift cards are easy to store, easy to ship, easy to present, and they offer the most flexibility for the recipient to choose an award that’s most meaningful to them.

Conversely, most incentive award recipients want to have some choice and options in how and where to redeem their awards. This freedom is ranked as one of the top preferences.

But just throwing random gift cards at employees is not the answer. Gift cards should be a piece to an overall compensation and rewards strategy.

Join Incentive Magazine and Amazon.com for this live, interactive Web Seminar and hear from industry experts regarding how gift cards can be a key component to your company’s reward program. Attend this on-line only event and learn how to create a successful gift card incentive program that fits into your organization’s overall reward program.

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