Running Smart, Running Lean: Get better results from your team with smarter, faster sales intelligence

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Lorri Freifield Editor-in-Chief, Training Magazine, Sales & Marketing Management	Dave Stein CEO, Group Inc. & Founder, ES Research

Paul Staelin Co-founder and Vice President of Operations, Birst	Moderator: Elliot Markowitz Editorial Director, Nielsen Business Media Webcasts/Digital Events

With increased competition and tighter capital markets, many organizations are at a crossroad as to how to generate more revenue without adding any additional head count. In the current economic climate, hiring may be halted so companies need to get the most out of their existing sales associates.

In fact, during the last four years, about 40 percent of sales reps did not make their quota, according to recent research. And the environment is not expected to get better any time soon. As a result, companies must empower their “B” players to become “A” players in order to create an all-star sales team.

But how do organizations do that? It all starts with information flow. In today’s fast-paced, connected world, sales professionals need fast access to the right company, prospect and customer information, along with easy-to-use tools to retrieve the information they need instantly.

Join Sales and Marketing Management for this interactive Web Seminar, sponsored by Birst, and hear from industry experts how to get the most out of your current sales force. Hear a real-life case study on how one firm drastically improved bookings by rolling out a meaningful sales dashboard to its sales force. Attend this online-only event and learn best practices to managing and leveraging information flow to better equip your sales associates to close that next deal.

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	With a keen understanding of the challenges business professionals face and the initiatives that can help businesses grow, our editorial team has created an editorial calendar of web seminar topics that are aligned with the coverage and special reports associated with each publication.
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