The Hotel World Is Flat: The blurring of distinctions between different lodging tiers is affecting negotiations and policy

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Jimmy Taylor Vice President, U.S. Sales, InterContinental Hotels Group	Neysa Silver Director of Hotel Consulting, CWT Solutions Group

Michael Baker Hotel and Payment Editor, Business Travel News	Moderator: Elliot Markowitz Editorial Director, Nielsen Business Media Webcasts/Digital Events

Distinctions between hotel tiers already were blurring well before the current economic downturn changed lodging from a seller’s to a buyer’s market. The lines between upper upscale and upscale, those between upscale, midprice and limited service properties and even those between hotels and extended stay properties became fuzzy and have grown even fuzzier in the past year or so.

Part of the erosion of these barriers can be seen in the number and quality of amenities offered by less expensive hotels, and perhaps particularly the inclusion of free Internet access. It also can be seen in rates, with upscale hotels in some cases offering significant discounts or contract terms and some midpriced or limited service properties in downtown markets commanding a premium. The recession also has spurred trading down from upscale and midprice tiers accommodations while also providing the negotiating environment in which some companies are able to trade up.

What this blurring means for corporate travel buyers is that there are more options, but also more intelligence required about individual markets to make the best choices for the company and its travelers when it comes to negotiating hotel agreements

Join Business Travel News for a live webcast, sponsored by Staybridge Suites and Candlewood Suites, with a panel of industry experts who will discuss how to read in between the lines. Attend this online-only event to learn how to make the most of the changes in the lodging market.

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