Uncover The Benefits Of Paid Search

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Featured Speakers

Moderator: Elliot Markowitz Editorial Director, Online Events - Nielsen Business Media	Brian Morrissey Digital Editor - Adweek

Evan Andrews Interactive Marketing Analyst - Forrester Research	John Federman CEO - Searchandise Commerce

An easy-to-use, well-designed Web site goes a long way to sell products to consumers and businesses alike, but it takes more to attract and retain buyers. Successful online selling also requires developing merchandising strategies that keep shoppers coming back and, when they do, placing larger orders.

Successful merchants implement comprehensive marketing strategies with various elements. An increasingly important component is paid search, which consists of placing ads across the Internet to lure shoppers to your products and services. Used effectively, paid search can generate healthy sales and keep customers engaged. But effective use means having a focused merchandising strategy with the right positioning. Where your ad appears should be relevant to the search being conducted by the potential customer.

Research shows that more than 70 percent of clicks occur within the first 10 slots. To have a successful paid search strategy, brand managers must secure top placement across a wide network of retail and comparison-shopping sites. Savvy merchants understand this, and that is why more and more of them are incorporating paid search in their overall marketing strategies and media campaigns.

Join Adweek for this interactive Web seminar, sponsored by Searchandise Commerce and hear from industry experts regarding how to make paid search into your merchandizing strategy. Attend this online-only event and learn the right way to incorporate paid search into your next marketing campaign.

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