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Uncover The Benefits Of Paid Search
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Moderator: Elliot Markowitz
Editorial Director, Online Events - Nielsen Business Media | Brian Morrissey
Digital Editor - Adweek |
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Evan Andrews
Interactive Marketing Analyst - Forrester Research | John Federman
CEO - Searchandise Commerce |
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An easy-to-use, well-designed Web site goes a long way to sell products to consumers and businesses alike, but it takes more to attract and retain buyers. Successful online selling also requires developing merchandising strategies that keep shoppers coming back and, when they do, placing larger orders.
Successful merchants implement comprehensive marketing strategies with various elements. An increasingly important component is paid search, which consists of placing ads across the Internet to lure shoppers to your products and services. Used effectively, paid search can generate healthy sales and keep customers engaged. But effective use means having a focused merchandising strategy with the right positioning. Where your ad appears should be relevant to the search being conducted by the potential customer.
Research shows that more than 70 percent of clicks occur within the first 10 slots. To have a successful paid search strategy, brand managers must secure top placement across a wide network of retail and comparison-shopping sites. Savvy merchants understand this, and that is why more and more of them are incorporating paid search in their overall marketing strategies and media campaigns.
Join Adweek for this interactive Web seminar, sponsored by Searchandise Commerce and hear from industry experts regarding how to make paid search into your merchandizing strategy. Attend this online-only event and learn the right way to incorporate paid search into your next marketing campaign.
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With a keen understanding of the challenges business professionals face and the
initiatives that can help businesses grow, our editorial team has created an
editorial calendar of web seminar topics that are aligned with the coverage and
special reports associated with each publication. | |
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Join Successful Meetings and MeetingNews magazines for this live, interactive Web Seminar, sponsored by Renaissance Hotels, and hear from industry experts and chefs regarding how you can inject creativity into the all important food and beverage aspect of your next meeting without breaking the bank. Attend this online-only event and also learn about Renaissance’s unique Meetings Excellence! Program, a three-module course that includes an in-depth introduction to the meetings industry, strategies for planning a well-executed meeting; and information about Marriott brands, programs and services.
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Join Sales and Marketing Management for this interactive Web Seminar, sponsored by Birst, and hear from industry experts how to get the most out of your current sales force. Hear a real-life case study on how one firm drastically improved bookings by rolling out a meaningful sales dashboard to its sales force. Attend this online-only event and learn best practices to managing and leveraging information flow to better equip your sales associates to close that next deal.
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Wednesday, July 15, 2009 - 2:00 PM Eastern
Sponsored By: Zebra Technologies and Motorola
Nielsen Partner: Convenience Store News
Today's leading retailers are constantly seeking innovative, practical ways to increase the effectiveness of their staff members and the efficiency of their supply chain. Anyone still using paper forms to place and verify orders is missing out on opportunities to improve productivity, increase sales and drive an increased return on investment. For more info, click "Read More" below.
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Join Training magazine for an interactive webcast, sponsored by Kaplan IT Learning and hear from industry experts regarding best practices for overcoming the unique challenges corporations face when training employees on critical business software applications, whether these systems are new, upgrades or require standardize training for new hires. Attend this online-only event and learn how to rapidly develop lesson content that includes software simulations and effective electronic user performance support.
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