Science Meets Assortment Optimization: Tune the Mix to Local Demand

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Moderator: Elliot Markowitz Editorial Director, Online Events, Nielsen Business Media

John Carlson Managing Director, Cannondale Associates	Derek Smith VP, Retail Industry Marketing, DemandTec, Inc.

Consumer demand is changing with the economic climate. You have to keep pace with these changes by evaluating and streamlining your assortment, ensuring that you are carrying the items that will meet today’s demand and improve your bottom line. But, how do you know which are the right items to delist when adding a new product? How do you know when too many is too much?

The slowest selling item in the assortment may not be the best item to delist. Instead, retailers should look at incremental sales of an item - those sales that would be lost to another retailer - when an item is delisted. Should you delist a high volume item instead? The answer may be yes, if that volume simply transfers to another item in the assortment.

With a clear understanding of incrementality and transferable demand, you can optimize your assortment and achieve competitive differentiation, increase customer loyalty, and improve your bottom line. Attend this webinar and learn:

• The factors driving the need to have the right assortment

• Key trends in assortment management and optimization

• The fundamental principles behind a science-based approach to assortment optimization

• How to use these principles to localize your assortment by individual stores or store cluster

• How effectively optimized assortments can help achieve sales, profit, and space productivity goals

• What to look for in an assortment optimization solution

Join Progressive Grocer magazine, Cannondale and DemandTec for this Web Seminar, and hear from industry experts how your operation can benefit from the next generation in assortment optimization.

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