Strategic Assortment: Developing a Winning Item Optimization Strategy

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Thursday, March 18, 2010, 2:00 PM Eastern
(45 minutes)

Featured Speakers

Joseph Tarnowski Senior Editor Progressive Grocer	Bill Cassidy Director, Category Development and Category Business Planning H.J. Heinz Company

Ken Harris Chief Executive Officer Kantar Retail Americas

Please join Progressive Grocer magazine on March 18 at 2PM EST for a web seminar, sponsored by Heinz, for an in-depth discussion of opportunities, barriers and a successful, leading-edge approach to item rationalization to improve shopability and return on investment.

Assortment is a critical industry issue that requires collaboration between manufacturers and retailers. Retailers are starting to take action and in many cases are leading change to improve item assortment. Unfortunately, many manufacturers and retailers may not be applying sufficient rigor to the item rationalization process.

To solve the “item assortment puzzle,” Heinz launched a comprehensive research study in collaboration with Kantar Retail. The study provides insights across the total store, with guidance for 100 store categories.
Find out the categories that have more opportunity for item rationalization and learn about the “size of the prize” through a case study that includes a “hot spot” analysis.

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