Category Best Practices: Growing Tobacco Profits

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Don Longo Editor-in-Chief, Convenience Store News	David Bishop Managing Partner, Balvor LLC

Wayne Wills Merchandising Manager, for Certified Oil, 86	Dale Mathis Category Manager Cigarettes and Tobacco, McLane Company, Inc.

Pedro Pereira Managing Editor, Online Events - Nielsen Business Media

After SCHIP: Bolstering Profits in Cigarettes, Cigars and Other Tobacco Products

Despite the recently enacted increase in the federal excise tax on tobacco, continued efforts by state governments to close local budget gaps by hiking taxes on adult tobacco consumers, and the specter of additional government regulation under FDA, tobacco is still one of the convenience retailer’s most important product categories. Without question, the tobacco customer is one of the most valuable to convenience store retailers because they tend to purchase additional products on their frequent store visits to buy tobacco products.

Rising taxes and increased government regulation present bigger challenges, but a steady stream of new products and shifts in market share as more nontraditional tobacco retailers exit the category at an accelerated pace present opportunities for c-store retailers. According to research, smart retailers are reducing tobacco inventory and focusing on core brands, paying greater attention to value brands and reallocating shelf space.

Join this interactive Web Seminar, sponsored by McLane Co., and gain first hand access to Convenience Store News’ 2008 Industry Report and Forecast on tobacco best practices – including the results of timely new research designed to gauge retailers’ reaction to the April 1st FET increase. Attend this online-only event and hear from industry experts, retail category managers and suppliers regarding proven best practices to gain competitive edge and grow tobacco sales and profits.

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