Ensuring A Well-Attended Event: How to identify and attract the right audience to your meetings

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Pedro Pereira Managing Editor, Nilesen Business Media Webcasts/Digital Events	Andrea Doyle Senior Editor, Successful Meetings

MaryAnne P. Bobrow CAE, CMP, CMM, Bobrow & Associates	Chris Meyer VP Of Convention Sales, CEM, CMP

It’s no secret that attendee acquisition is one of the toughest challenges faced by meeting and conference planners. A great deal of energy and money are expended on identifying the right audience to build usable lists of potential registrants and finding effective ways to market to them.

Attracting the right conference and meeting attendees requires well-targeted campaigns delivered in eye-catching ways. Meeting planners need to understand the attendees, their goals and how they see their roles while attending the event, be it as business professionals, exhibitors, speakers or buyers.

Fortunately for meeting planners, plenty of technology tools are available to automate and streamline the process of identifying, tracking and communicating with attendees. Online registration and data management and analysis tools provide great insight into event participants by facilitating the collection of demographic data and organizing it against established criteria.

Used properly, technology automates functions that would be time-consuming, inefficient and error-prone if done manually. Automation enables the collection and maintenance of higher-quality data that lead to better-targeted marketing campaigns.

The costs of attendee acquisition have been climbing in recent years, so meeting planners need all the help they can get in implementing streamlined, cost-effective attendee-acquisition strategies.

Join Successful Meetings and MeetingNews magazines for this live, interactive Web Seminar, sponsored by the Las Vegas Convention & Visitors Authority, and hear from industry experts how to go about targeting the right audience for your meetings. Attend this online-only event and learn innovative ways to use technology effectively for attendee acquisition.

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