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Join the Revolution: Learn How to Incorporate Internet Video into Your Next Advertising Program
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Moderator: Elliot Markowitz
Editorial Director - Nielsen Web Seminars and Digital Events | Scott McKenzie
Vice President, Editorial - Nielsen Business Media, Online |
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James L. McQuivey
Vice President, Principal Analyst - Forrester Research | Matt Kaplan
Vice President of Creative and Client Services - PermissionTV |
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One of the biggest challenges facing marketing and advertising executives is not whether or how often to promote their brands, it’s where and through what vehicles. In this “2.0” world, agencies, brand marketers and media companies are faced with the ongoing challenge of determining what medium they should invest in to get their message across effectively.
As the Web 2.0 concept becomes a reality, more companies and individuals are embracing innovations like user-generated content, social networking and online video as an effective way to provide and receive information. Years ago, nobody would have thought that online video content would be a priority, but today video plays an important role in any company’s online strategy.
Video 2.0 enables organizations to target their audience how and when they want to be reached with a customized message – and increasingly they want to be reached through online video. Companies spent $471 million in online video ads in 2007, according to Forrester Research, and they are projected to spend $7.1 billion by 2012 (a 72% CAGR). By that time, there will also be 183 million online video viewers; a significant increase from 2006’s 114.3 million, according to eMarketer. However, the perception that video online is rife with barriers for users and service makers alike – from content creation to platform selection – is preventing many from moving forward.
Join The Hollywood Reporter and Adweek for this on-demand Web Seminar sponsored by PermissionTV and hear from industry experts how video on the Web is becoming a critical advertising campaign component. Attend this online-only event and learn the right way to incorporate Video 2.0 into your next initiative.
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With a keen understanding of the challenges business professionals face and the
initiatives that can help businesses grow, our editorial team has created an
editorial calendar of web seminar topics that are aligned with the coverage and
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Wednesday, December 3, 2008 - 2:00 PM Eastern
Sponsored By: Intelladon
Nielsen Partner: Training
Join Training Magazine for this live, interactive Web Seminar sponsored by Intelladon and hear from leading industry experts regarding best practices to roll out blockbuster products.
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Join Successful Meetings/Meeting News magazines for this live, interactive Web Seminar, sponsored by Le Blanc Spa Resort, and hear from industry experts how to do small meetings right. Attend this online-only event and learn why small meetings are big business and how to capitalize on the current economic and industry trends.
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Wednesday, December 10, 2008 - 2:00 PM Eastern
Sponsored By: GoToMeeting
Nielsen Partner: Training
Join us to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel.
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Join Successful Meetings/MeetingNews for this interactive Web Seminar, sponsored by the Orlando/Orange County Convention & Visitors Bureau, Inc.®, and hear from industry experts regarding cost-effective ways to add creativity to your meeting itinerary. Attend this online-only event and learn specific ways to make your next event more memorable and more productive.
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