What The Microsoft-Yahoo Search Deal Means To Large Advertisers

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Elliot Markowitz Editorial Director, Nielsen Business Media Webcasts/Digital Events	Brian Morrissey Digital Editor, Adweek Media Group

Craig Macdonald CMO, Covario

The search world for major advertisers is about to be turned on its head thanks to the newly-inked blockbuster alliance between industry bellwethers Microsoft and Yahoo. In a bold move to rival Google over the online ad market, the new alliance will combine Microsoft’s Bing search technology and Yahoo’s advertising sales force.

The move is expected to have a profound impact on enterprise-level companies who desire another option outside of Google. Embedding Bing’s interface inside of Yahoo is expected to increase its audience reach and make it more attractive for larger companies.

Join Adweek Media Group for this interactive, Webcast, sponsored by Covario, and hear from industry experts regarding how this new alliance changes the online advertising search market. Attend this online-only event and learn what integration of the Microsoft and Yahoo platform will mean to large advertisers.

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