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Maximize Return on YOUR Print Advertising Investment
| EMAIL | PRINT |
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| Featured Speakers |
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Moderator: Whitney Sielaff
Editorial Director - National Jeweler Network | Ellen Fruchtman
President - Fruchtman Marketing |
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Brent Vogel
Senior Media Coordinator | Craig Rottenberg
CEO - Long’s Jewelers |
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Join National Jeweler Network for the first of a six-part, interactive, web seminar series providing a strategic approach on maximizing return on investment (ROI) through every media channel of your marketing mix.
As online retailers, department stores, jewelry chains, and a host of newly developing retail channels fight for a larger share of fine jewelry consumers making, independent jewelry are finding it increasingly difficult to retain and capture new business. As a result, independent jewelers are facing tougher demands to become more savvy and efficient marketers in order to drive traffic, build customer loyalty, and increase sales to maintain a piece of this highly competitive market.
Attend this online-only event and learn how creating a successful print ad campaign - media planning strategy, negotiating space and placement, developing eye-catching creative, tracking effectiveness, and more - will help you achieve your marketing and sales objectives. Log on and hear our industry experts’ step-by-step approach to making smart investments and realizing return for your print advertising dollars.
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With a keen understanding of the challenges business professionals face and the
initiatives that can help businesses grow, our editorial team has created an
editorial calendar of web seminar topics that are aligned with the coverage and
special reports associated with each publication. | |
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Wednesday, December 3, 2008 - 2:00 PM Eastern
Sponsored By: Intelladon
Nielsen Partner: Training
Join Training Magazine for this live, interactive Web Seminar sponsored by Intelladon and hear from leading industry experts regarding best practices to roll out blockbuster products.
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Join Successful Meetings/Meeting News magazines for this live, interactive Web Seminar, sponsored by Le Blanc Spa Resort, and hear from industry experts how to do small meetings right. Attend this online-only event and learn why small meetings are big business and how to capitalize on the current economic and industry trends.
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Wednesday, December 10, 2008 - 2:00 PM Eastern
Sponsored By: GoToMeeting
Nielsen Partner: Training
Join us to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel.
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Join Successful Meetings/MeetingNews for this interactive Web Seminar, sponsored by the Orlando/Orange County Convention & Visitors Bureau, Inc.®, and hear from industry experts regarding cost-effective ways to add creativity to your meeting itinerary. Attend this online-only event and learn specific ways to make your next event more memorable and more productive.
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