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Maximize Return on YOUR Print Advertising Investment
| EMAIL | PRINT |
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| Featured Speakers |
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Moderator: Whitney Sielaff
Editorial Director - National Jeweler Network | Ellen Fruchtman
President - Fruchtman Marketing |
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Brent Vogel
Senior Media Coordinator | Craig Rottenberg
CEO - Long’s Jewelers |
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Join National Jeweler Network for the first of a six-part, interactive, web seminar series providing a strategic approach on maximizing return on investment (ROI) through every media channel of your marketing mix.
As online retailers, department stores, jewelry chains, and a host of newly developing retail channels fight for a larger share of fine jewelry consumers making, independent jewelry are finding it increasingly difficult to retain and capture new business. As a result, independent jewelers are facing tougher demands to become more savvy and efficient marketers in order to drive traffic, build customer loyalty, and increase sales to maintain a piece of this highly competitive market.
Attend this online-only event and learn how creating a successful print ad campaign - media planning strategy, negotiating space and placement, developing eye-catching creative, tracking effectiveness, and more - will help you achieve your marketing and sales objectives. Log on and hear our industry experts’ step-by-step approach to making smart investments and realizing return for your print advertising dollars.
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With a keen understanding of the challenges business professionals face and the
initiatives that can help businesses grow, our editorial team has created an
editorial calendar of web seminar topics that are aligned with the coverage and
special reports associated with each publication. | |
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Join Successful Meetings/Meeting News magazines for this live, interactive Web Seminar, sponsored by Harrah's & Harveys Lake Tahoe, and hear from industry experts regarding how to develop market strategies to appeal to all generations of executives. Attend this on-line only event and learn how to put together a well-thought out agenda to meet the unique needs of each generation without alienating any of them.
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Join Editor & Publisher magazine for this live, interactive Web Seminar, sponsored by the Knight Foundation, and hear how you can get started and have a chance to win money for your idea. Attend this online-only event and get tips from Knight Foundation executives and past applicants regarding how to write a strong proposal.
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Join Business Travel News for this live, interactive, Web Seminar, sponsored by HRG, and hear from industry experts about the benefits of establishing a global travel management program. Attend this online-only event and learn what to consider before embarking on such an important initiative and how to get started.
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Join Progressive Grocer magazine for this live, interactive Web Seminar, sponsored by SAP, and hear from industry experts how your operation can tie the concept of demand management and SVOT into a truly predictive forecasting strategy that involved the entire enterprise.
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