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Driving ROI: Learn How to Bring Together All the Attributes of a Successful Meeting
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Moderator: Elliot Markowitz
Editorial Director, Online Events - Nielsen Business Media | Terri Hardin
Editor-in-Chief - MeetingsNews |
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Sue Tinnish
Principal - SEAL Inc. | Ginny Davito
VP, Group & Incentive Sales - Palace Resorts |
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While the agenda of every meeting and event differs, the one constant is that there has to be a measurable, tangible return on investment (ROI). Meeting professionals face myriad challenges in a slowing economy—attrition, strategic sourcing, supply chain management and of course, budget constraints.
Increasingly, however, return on investment is emerging as the most pivotal and challenging element to a meeting professional. To meet executives’ expectations, meeting professionals now must not only stage hard-hitting, quality events, but they also must deliver data substantiating ROI from the event and it’s all about measuring results against a detailed set of objectives.
Event planners must get the most value out of travel plans, hotel contracts, food and beverage service and entertainment. Striking a good deal does not end with your hotel contract and, in fact, making more favorable arrangements with event suppliers can be a critical ROI driver. Sophisticated negotiation and communication skills are paramount to getting what you want, when you want it and for the right price. Good negotiating tactics in the meeting and convention business are critical to delivering a quality event and a desirable ROI.
There are also many factors that can contribute to monetary savings when negotiating contracts. Flexible dates, the length of the agenda, and the proximity to secondary suppliers are just a few of the key components that can affect the ROI for a special event. Meeting face-to-face also lends itself to a more successful contract negotiation.
Join Successful Meetings/Meeting News magazines and Palace Hotels and Resorts and learn how to bring together all the attributes of a successful meeting that meets your ROI metrics. Attend this online-only event and learn from experts what key elements will increase your ROI and how to set metrics-driven objectives for your event.
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With a keen understanding of the challenges business professionals face and the
initiatives that can help businesses grow, our editorial team has created an
editorial calendar of web seminar topics that are aligned with the coverage and
special reports associated with each publication. | |
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ADVERTISEMENT |
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Wednesday, December 3, 2008 - 2:00 PM Eastern
Sponsored By: Intelladon
Nielsen Partner: Training
Join Training Magazine for this live, interactive Web Seminar sponsored by Intelladon and hear from leading industry experts regarding best practices to roll out blockbuster products.
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Join Successful Meetings/Meeting News magazines for this live, interactive Web Seminar, sponsored by Le Blanc Spa Resort, and hear from industry experts how to do small meetings right. Attend this online-only event and learn why small meetings are big business and how to capitalize on the current economic and industry trends.
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Wednesday, December 10, 2008 - 2:00 PM Eastern
Sponsored By: GoToMeeting
Nielsen Partner: Training
Join us to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel.
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Join Successful Meetings/MeetingNews for this interactive Web Seminar, sponsored by the Orlando/Orange County Convention & Visitors Bureau, Inc.®, and hear from industry experts regarding cost-effective ways to add creativity to your meeting itinerary. Attend this online-only event and learn specific ways to make your next event more memorable and more productive.
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