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Publisher Alert: Attract And Retain Your Audience By Combining The Power Of SEO With A Superior Audience Experience
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Moderator: Elliot Markowitz
Editorial Director - Nielsen Web Seminars and Digital Events | Jennifer Saba
Associate Editor - Editor & Publisher magazine |
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Jerome Shaver
Director of Analytics/Intelligence - Thomas Publishing Co. | Joe Lichtman
Director, Product Management - FAST |
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National and local publishing houses are grappling with new forms of competition for reader and advertiser attention, specifically online. As a result, publishers are constantly looking for innovative, effective and affordable methods to attract an audience and keep them coming back.
Search engine optimization (SEO) is not just a buzzword, it is now a critical component to any publishing company’s online strategy. SEO is the process of improving the volume and quality of traffic to a website from search engines through search results for targeted key words. The implementation of site search, dynamic navigation and community building forums will then help to retain that audience and keep them coming back for more.
Search is dramatically changing the media business and enabling new business models to emerge as well as creating innovative monetization strategies. If done right, it can be a publisher’s best friend by empowering the user, creating more loyal reader communities, increasing website traffic and providing new online sales opportunities.
But how does a media organization know how to correctly incorporate search functionality into its online business strategy? What guidelines and best practices should be followed to truly leverage the power and opportunities of search? Also, with every new integrated technology, specifically as it relates to online, there seems to be a price to be paid in terms of customer control and interaction. How can a publisher embrace the latest and most efficient online strategies such as search without giving up part of its client relationships?
Join Editor & Publisher magazine, for this on-demand Web Seminar, sponsored by FAST, and hear from industry experts regarding how to attract and audience and keep them on your site through better search practices. Attend this online-only event and learn how to fully leverage the benefits of search technology to build a better reader experience and find out about upcoming events where you can learn how to create more advertising opportunities as result.
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With a keen understanding of the challenges business professionals face and the
initiatives that can help businesses grow, our editorial team has created an
editorial calendar of web seminar topics that are aligned with the coverage and
special reports associated with each publication. | |
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Wednesday, December 3, 2008 - 2:00 PM Eastern
Sponsored By: Intelladon
Nielsen Partner: Training
Join Training Magazine for this live, interactive Web Seminar sponsored by Intelladon and hear from leading industry experts regarding best practices to roll out blockbuster products.
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Join Successful Meetings/Meeting News magazines for this live, interactive Web Seminar, sponsored by Le Blanc Spa Resort, and hear from industry experts how to do small meetings right. Attend this online-only event and learn why small meetings are big business and how to capitalize on the current economic and industry trends.
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Wednesday, December 10, 2008 - 2:00 PM Eastern
Sponsored By: GoToMeeting
Nielsen Partner: Training
Join us to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel.
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Join Successful Meetings/MeetingNews for this interactive Web Seminar, sponsored by the Orlando/Orange County Convention & Visitors Bureau, Inc.®, and hear from industry experts regarding cost-effective ways to add creativity to your meeting itinerary. Attend this online-only event and learn specific ways to make your next event more memorable and more productive.
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