Making Meetings Management More Efficient

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Moderator: Elliot Markowitz Editorial Director, Online Events - Nielsen Business Media	Christopher Davis Executive Editor, BTN

Kari Kesler Partner, Strategic Management Solutions LLC	Anil Punyapu Vice President Enterprise Sales, Cvent

Long seen as the next frontier of travel management but often hard for corporate managers to get their arms around, meeting expenditures have been getting increasing scrutiny from business travel buyers in the past few years. The current economic environment and the need for companies to cut costs have put even more pressure on companies to control meetings and events expenditures.

The recent economic downturn is giving new impetus to efforts to allow centralized management of meetings contracts and purchasing, making it easier for organizations to track costs and manage the entire process.

While some meetings and events are critical for companies to advance their business, many companies have sought to eliminate meetings or replace them with remote conferencing practices. The challenge is for organizations to manage demand when appropriate and to maximize the return on their investment for those meetings that are necessary.

Join Business Travel News for this Web seminar, sponsored by Cvent, and hear from industry experts on optimizing your meetings process, including tracking, reporting, and incorporating strategies to save costs. Attend this online-only event and learn how your organization can better manage meetings costs and as a result drive a higher ROI.

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	With a keen understanding of the challenges business professionals face and the initiatives that can help businesses grow, our editorial team has created an editorial calendar of web seminar topics that are aligned with the coverage and special reports associated with each publication.
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Wednesday, December 16, 2009 - 2:00 PM Eastern
Sponsored By: CDC Software
Nielsen Partner: Sales and Marketing Management

Join Sales & Marketing Management for this live, interactive web seminar, sponsored by Pivotal CRM, and learn how you can leverage the added value of marketing automation and make it a stronger focus in your CRM strategy and selection.

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