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Maximize Customer Feedback: Discover How to Unlock the Full Potential of Your Consumer Data
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Featured Speakers
MODERATOR: Elliot Markowitz
Editorial Director - Nielsen Web Seminars and Digital Events
Todd Wasserman
Editor - Brandweek

Daniel Kusnetzky
Principal Analyst and President - Kusnetzky Group
Jane Hendricks
Product Marketing, Dimensions - SPSS

Heena Jethwa
Manager, Product Marketing - SPSS




Organizations already own wealth of information about customers, and their market research efforts are constantly gathering more—more opinions, attitudes and buying preferences. While obtaining this information is clearly critical to remaining competitive and profitable, many companies struggle to fully leverage this data and identify actionable results. How do you turn your data investment into better service and more sales?

Everyone knows information is king, but getting access to the right information at the right time is where the rubber meets the road. Businesses today must embrace the best-of-breed Web 2.0 technologies and leverage knowledge management and team collaboration in order to stimulate sales and marketing productivity.

This is where Enterprise Feedback Reporting is crucial. Enterprise Feedback Reporting enables you to centralize management and deployment of customer insight throughout your organization. Companies embracing Enterprise Feedback Reporting fully leverage customer feedback, promoting a collaborative environment where data drives timely and relevant decisions.

Join Brandweek media properties for this live, interactive Web Seminar, sponsored by SPSS, and hear directly from industry experts regarding how Enterprise Feedback Reporting can help your company unlock the full potential of the data you already have. Attend this online-only event and learn how you can better manage and analyze all of your survey assets, and deliver the right information to the right stakeholders quickly, securely and efficiently.

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Editorial Calendars
 
With a keen understanding of the challenges business professionals face and the initiatives that can help businesses grow, our editorial team has created an editorial calendar of web seminar topics that are aligned with the coverage and special reports associated with each publication.
 
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On Demand Web Seminars
 
Thursday, September 4, 2008 - 2:00 PM Eastern
Sponsored By: Harrah's & Harveys Lake Tahoe
Nielsen Partner: Virtual Meeting World, presented by Successful Meetings and MeetingNews
Join Successful Meetings/Meeting News magazines for this live, interactive Web Seminar, sponsored by Harrah's & Harveys Lake Tahoe, and hear from industry experts regarding how to develop market strategies to appeal to all generations of executives. Attend this on-line only event and learn how to put together a well-thought out agenda to meet the unique needs of each generation without alienating any of them.
Tuesday, September 9, 2008 - 11:00 AM Eastern
Sponsored By: Knight Foundation
Nielsen Partner: Editor & Publisher
Join Editor & Publisher magazine for this live, interactive Web Seminar, sponsored by the Knight Foundation, and hear how you can get started and have a chance to win money for your idea. Attend this online-only event and get tips from Knight Foundation executives and past applicants regarding how to write a strong proposal.
Wednesday, September 10, 2008 - 2:00 PM Eastern
Sponsored By: HRG
Nielsen Partner: Business Travel News
Join Business Travel News for this live, interactive, Web Seminar, sponsored by HRG, and hear from industry experts about the benefits of establishing a global travel management program. Attend this online-only event and learn what to consider before embarking on such an important initiative and how to get started.
Tuesday, September 16, 2008 - 2:00 PM Eastern
Sponsored By: SAP
Nielsen Partner: Progressive Grocer
Join Progressive Grocer magazine for this live, interactive Web Seminar, sponsored by SAP, and hear from industry experts how your operation can tie the concept of demand management and SVOT into a truly predictive forecasting strategy that involved the entire enterprise.
 
 
 
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