Best New Products In Convenience Store Retailing

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Lance Smith Category Manager, McLane Company	Phil Lempert The Supermarket Guru®

Linda Lisanti Senior Editor, Convenience Store News

Successfully launching new products is always tricky, but recessionary environments pose their own set of unique challenges. For manufacturers, investments are scrutinized more heavily and the temptation to view a new item innovation as a discretionary expense can be strong.

For convenience store retailers, the impulse might be to “play it safe” when it comes to making room for new items in the mix. However, with new products come new business and revenue generating opportunities.

In fact, according to Convenience Store News’ 2009 New Product Scorecard, retailers certainly value the excitement and gross profit that new products add to their businesses. New items comprised anywhere from 15 percent to 20 percent of total items in many of the most important product categories in convenience stores last year.

Without these new items, how would retailers entice customers into their stores? Where would incremental sales come from? New products truly provide lifeblood for retailers.

Join Convenience Store News for this Web Seminar, sponsored by McLane, and find out the results of CSNews’ exclusive New Products Scorecard. Attend this online-only event to gain insight into what works and what doesn’t when incorporating new items into your product mix.

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