Smarter Customer Interaction in the Wireless Retail Store: How to take advantage of new technology to boost customer satisfaction and improve efficiency

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Kathryn Tolliver Senior Information Assurance Officer, Defense Commissary Agency	Mike Boring Defense Commissary Agency

Don Gordon Worldwide Retail Industry Marketing Leader, Sales & Distribution Group, IBM	Joseph Tarnowski Senior Editor, Progressive Grocer

Moderator: Elliot Markowitz Editorial Director, Nielsen Business Media Webcasts/Digital Events

Retailers today are making careful investments to improve operational efficiencies, while seeking to capture market share through service and product differentiation. Some retailers are exploring ways to deliver a personalized shopping experience through the use of wireless Smart Phones -- an innovation with the potential to deliver larger shopping baskets and greater pull-through of promotional items. Mobile technology can enable customers to:

• Receive targeted coupons and promotions while shopping

• Organize their shopping lists

• Request additional help or information

Wireless technology can also provide for greater efficiency in employee task management, labor scheduling and HR applications. Retailers have the potential to accurately track activities within the store and improve associate interaction with customers -- all with information at their fingertips. Likewise, handheld devices hold promise in the area of inventory and aisle management. From a retailer's perspective, all this potentially translates to increased efficiency and productivity.

We invite you to join Progressive Grocer magazine for a live, interactive webcast, sponsored by Cisco and IBM, where you can hear from industry experts and explore ways that retailers can take advantage of smarter wireless technology. Attend this online-only event and learn how wireless networks can help boost efficiency and customer satisfaction. We hope you can join!

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