How to Plan and Execute Successful Meetings for Healthcare Professionals: With its constant changes, the healthcare industry is a thriving market for events

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William Ng Managing Editor, MeetingNews	Jeff Knott Author, “Navigating The Heathcare Maze”

Chris Bracken VP of Sales and Marketing, Visit Jacksonville	Moderator: Pedro Pereira Managing Editor, Online Events - Nielsen Business Media

Healthcare is a dynamic industry. Changes take place constantly, and the debate about how to provide effective, affordable healthcare services never ends. As a result, opportunities abound for organizing events to disseminate information and discuss ongoing changes.

Healthcare professionals as a matter of course must find ways to stay up-to-date on the regulations, medical advances and market pressures that affect their profession. Now, with the new administration and the U.S. Congress preparing to take on the topic of how to improve healthcare services and control costs, their need for gatherings and educational sessions will be much greater.

Already, healthcare conferences and meetings are a thriving industry. According to the Healthcare Convention and Exhibitors Association, attendance for healthcare meetings in the United States grew 1.4 percent in 2008 from the previous year. Even though budgets are tight, the prospects are good for this year and beyond because of all the regulatory activity surrounding healthcare.

Event planners will be expected to organize cost-effective gatherings with a high value proposition. For organizers, it is imperative to know your group and understand its needs. Events must focus on critical industry issues and offer valuable perspectives. Attendees need actionable information on how to operate in an industry that requires a staggering amount of cooperation and communication between hundreds of companies.

Join Successful Meetings and MeetingNews magazines for this Webcast, sponsored by Visit Jacksonville, to hear from industry experts how you can gain a better understanding of the thriving healthcare meetings market. Attend this online-only event for actionable ideas on how to execute successful events for healthcare professionals.

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