Marketing Automation Mastery: Make Marketing a Stronger Link in Your CRM Strategy

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Wednesday, December 16, 2009, 2:00 PM Eastern
(45 Minutes)

Featured Speakers

Elliot Markowitz Editorial Director, Nielsen Business Media Webcasts & Digital Events	Lorri Freifeld Editor-in-Chief, Sales and Marketing Management

Barton Goldenberg Founder and President, ISM Inc.	Scott Munro VP CRM Product Management, CDC Software

Regrettably, marketing automation often takes a back seat to sales and service automation in companies’ customer relationship management (CRM) initiatives. And it is no coincidence that marketing automation is the weak point in many CRM suites, forcing companies to find poorly integrated third-party solutions to meet their needs.

When you consider the critical role that marketing plays in initiating relationships with prospects, supporting the sales cycle, and communicating with customers to build loyalty and grow customer value over the long term, it’s clear what a missed opportunity this represents.

Join Sales & Marketing Management for this live, interactive web seminar, sponsored by Pivotal CRM, and learn how you can leverage the added value of marketing automation and make it a stronger focus in your CRM strategy and selection. Hear from CRM industry experts as they discuss:

• Why marketing considerations need to play a stronger role in CRM selection

• What options and functionality are available in the marketplace today

• How to use marketing automation to drive sales and align sales and marketing efforts

• Why marketing automation must be fully integrated with the sales and account management process to be successful

• How marketing automation can support sophisticated multi-wave, multi-channel, multi-lingual campaigns that are adaptive to recipient behaviors

• The ROI upside to effective CRM marketing automation: cost savings, superior results, and end-to-end relationship management.

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