Driving Value Through F&B: Wow Your Guests And Establish Meetings Excellence Without Breaking The Bank

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Pedro Pereira Managing Editor, Nielsen Business Media Webcasts/Digital Events	Andrea Doyle Senior editor, Successful Meetings

Brad Nelson VP of Culinary at Marriott International	Gregory T. Deininger Vice President, Group Sales Intermediaries, Marriott Global Sales Organization

In the current economic climate many organizations are cutting back their meetings expenditures and demanding a higher return on investment. Professional meeting planners are being forced to come up with creative ways to continue to deliver top notch events but with smaller budgets.

While the meeting agenda, setting and décor, and extra curricular activities all play significant roles, it is the quality and style of the food and beverage being served, along with the actual location, that are perhaps most critical. Regardless, the quality of F&B is sometimes the first thing being cut, which in turn jeopardizes success of the entire event.

There are many creative ways where you can better manage F&B costs without sacrificing the quality of the event and leave attendees with a bad taste in their mouths. It is all part of establishing meetings excellence and ensuring your attendees have the best possible experience—from F&B to venue to entertainment.

Join Successful Meetings and MeetingNews magazines for this Web Seminar, sponsored by Renaissance Hotels, and hear from industry experts and chefs regarding how you can inject creativity into the all important food and beverage aspect of your next meeting without breaking the bank. Attend this online-only event and also learn about Renaissance’s unique Meetings Excellence! Program, a three-module course that includes an in-depth introduction to the meetings industry, strategies for planning a well-executed meeting; and information about Marriott brands, programs and services.

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