Meal Solutions for Tough Times: How supermarkets and retailers can seize on a growing trend with savory, low-cost meal options

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Pedro Pereira Managing Editor, Nielsen Business Media, Webcasts/Digital Events	Diane Tielbur Senior Director, CIS, Kraft Foods

Meg Major Executive Editor, Progressive Grocer

Disposable income during economic hard times is not as easy to come by as when the economy does well and the current economic situation has created quite an emotional journey for consumers. As a result, consumers are retrenching and developing new priorities by cutting out things like entertainment, dining out and even going out for a quick lunch to get away from the office for a bit.

While restaurants take a hit, supermarkets are in a unique position and see a growing opportunity to become a trusted partner and fill the gap with affordable, tasty to-go meals. Instead of spending $100 or more to dine out, individuals, couples and families facing time and budget constraints increasingly are looking at meal solutions in the aisles of supermarkets.

Successful grocery stores and retailers are reacting, as they identify an opportunity to satisfy their customers by stocking up on fresh foods, in-store made meals and frozen meal options. Such moves are designed to not only accommodate increasingly tighter budgets but also the growing emphasis among consumers on healthy and natural foods. Where appropriate, based on clientele, retailers also are expanding their to-go food sections with gourmet meals that satisfy the palate as much as the wallet, and getting creative about cross-merchandising products from various departments.

Join Progressive Grocer for this live, interactive webcast, sponsored by Kraft Foods and hear from experts regarding how you can bring consumers solutions they value during the current economic climate. Attend this online-only event and learn how retailers are successfully marketing fresh meals and frozen foods as meal solutions, and how they cross-merchandizing items from different departments.

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