Integration: The sum is greater than its parts - How to deliver better results by integrating multiple online channels

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Blaine Mathieu Chief Marketing Officer, Lyris Inc.	Todd Wasserman Editor, BrandWeek

In today’s tough economy it’s a given that marketers must find ways to deliver better results from existing resources. That’s tough to do when you’re spending a lot of time managing multiple campaigns across disparate technologies – trying to piece them together to do what you need them to do.

As a result, many companies rely heavily on a single online marketing channel, such as e-mail or search engine marketing. Or in some cases they use multiple vehicles but lack cohesion in messaging and goals. The result is a lot of effort for very little return.

But there are some simple ways to integrate your existing, independent online marketing efforts so that they deliver more. To successfully execute an integrated online marketing plan, organizations have to equip themselves with the right tools to create, deliver and monitor content. Then they must track and analyze the results of marketing campaigns so future efforts can be refined. But who has time to do all of that?

This Webinar will discuss the benefits of simple integration and the emergence of email marketing as the core element of a well-integrated online marketing effort. Using demonstrable examples, we’ll show you how you can boost the performance of your existing efforts in a way that delivers better results by integrating email campaigns with:

• Web analytics

• Mobile marketing

• Social media

•Search marketing

Spend a valuable hour with Brandweek and Adweek for an interactive Webinar, sponsored by Lyris. In this session you will learn why, when and how to boost the performance of disparate online marketing channels to deliver increasingly successful campaigns.

As a special bonus, all Webinar attendees will receive a free copy of the Lyris Email Marketer’s Integration Guide — a perfect complement to the Webinar presentation. It’s an actionable guide full of best practices and how-to’s that will help you achieve higher ROI from your marketing campaigns right away.

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Marketing Automation Mastery: Make Marketing a Stronger Link in Your CRM Strategy

Wednesday, December 16, 2009 - 2:00 PM Eastern
Sponsored By: CDC Software
Nielsen Partner: Sales and Marketing Management

Join Sales & Marketing Management for this live, interactive web seminar, sponsored by Pivotal CRM, and learn how you can leverage the added value of marketing automation and make it a stronger focus in your CRM strategy and selection.

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