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Ask The CMO: HP’s Chief Marketing Officer Shares His Wisdom And The Secrets Of HP’s Success
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Featured Speakers
Moderator: Elliot Markowitz
Editorial Director, Online Events - Nielsen Business Media		Todd Wasserman
Editor - Brandweek
Michael Mendenhall
SVP, Chief Marketing Officer - Hewlett-Packard Co.




It’s starting to be referred to as one of the most dangerous jobs on the planet. Today’s chief marketing officers need to be in the know regarding everything involving their organizations—including IT, finance, manufacturing customer service, as well as advertising and marketing—and when something doesn’t go right, they are usually caught somewhere in the middle.


It is no wonder why the average tenure of a CMO is under 2 years these days. And because marketing is such a public function, everyone has an opinion and ready to shoot the messenger when a project goes awry or sales don’t quite meet expectations. The challenges are great because the position is extremely important. In fact, a CMO’s role is more strategic than ever and many are making dramatic impacts within their organizations.


Join Adweek Media Group - Brandweek for this live, interactive Web Seminar and hear from Hewlett-Packard Co. Senior Vice President and Chief Marketing Officer Michael Mendenhall regarding how he handles the challenges of his demanding job. Attend this online-only event and learn best practices and practical advice from this innovative and effective CMO and the challenges and success HP has experienced.
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With a keen understanding of the challenges business professionals face and the initiatives that can help businesses grow, our editorial team has created an editorial calendar of web seminar topics that are aligned with the coverage and special reports associated with each publication.
 
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On Demand Web Seminars
 
Learning Solutions Alert: The Proven Path To A Perfect Product Launch
Wednesday, December 3, 2008 - 2:00 PM Eastern
Sponsored By: Intelladon
Nielsen Partner: Training
Join Training Magazine for this live, interactive Web Seminar sponsored by Intelladon and hear from leading industry experts regarding best practices to roll out blockbuster products.
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Doing Small Meetings Right Can Result In Big Business
Tuesday, December 9, 2008 - 2:00 PM Eastern
Sponsored By: Le Blanc Spa Resort
Nielsen Partner: Successful Meetings and MeetingNews
Join Successful Meetings/Meeting News magazines for this live, interactive Web Seminar, sponsored by Le Blanc Spa Resort, and hear from industry experts how to do small meetings right. Attend this online-only event and learn why small meetings are big business and how to capitalize on the current economic and industry trends.
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How FranklinCovey Uses Webinars to Build Business, Reduce Costs and Provide World-Class Training
Wednesday, December 10, 2008 - 2:00 PM Eastern
Sponsored By: GoToMeeting
Nielsen Partner: Training
Join us to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel.
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Stop The Snoozefests: Unique Ways To Inject More Creativity Into Your Meetings
Tuesday, December 16, 2008 - 2:00 PM Eastern
Sponsored By: Orlando/Orange County Convention & Visitors Bureau, Inc.®
Nielsen Partner: Successful Meetings and MeetingNews
Join Successful Meetings/MeetingNews for this interactive Web Seminar, sponsored by the Orlando/Orange County Convention & Visitors Bureau, Inc.®, and hear from industry experts regarding cost-effective ways to add creativity to your meeting itinerary. Attend this online-only event and learn specific ways to make your next event more memorable and more productive.
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