Evolving to Serve Todays Sophisticated Customer

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Evolving to Serve Today’s Sophisticated Customer

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Featured Speakers

Olivia Bodnar Sales Enablement Consultant, SAVO	Ken Revenaugh VP, Sales Operations, Oakwood Worldwide

Lorri Freifeld Editor-In-Chief, Sales and Marketing Management

Today’s customers are more sophisticated than ever and organizations across all industries are struggling to properly equip their sales and marketing organizations to keep pace and adapt. Oakwood Temporary Housing is no different.

Throughout Oakwood’s almost 50 year history, its marketplace and its clients’ needs have continually evolved. Once an unparalleled industry leader, the competition began closing the gap in the early 2000’s. In order to maintain industry leadership and grow market share, major change was needed in its marketing and sales.

Join Sales and Marketing Management for live, interactive Web Seminar, sponsored by SAVO and learn how Oakwood’s sales and marketing leadership transformed the organization to further grow its position as the industry leader. Learn key best practices for:

• Establishing a vision for change and profitability driven by customer needs

• Improving operational effectiveness across marketing and sales

• Optimizing sales & marketing resources against market potential

• Updating your value proposition to meet the needs of a more complex customer base

• Developing a “best in class” sales & marketing go-to-market framework

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	With a keen understanding of the challenges business professionals face and the initiatives that can help businesses grow, our editorial team has created an editorial calendar of web seminar topics that are aligned with the coverage and special reports associated with each publication.
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Marketing Automation Mastery: Make Marketing a Stronger Link in Your CRM Strategy

Wednesday, December 16, 2009 - 2:00 PM Eastern
Sponsored By: CDC Software
Nielsen Partner: Sales and Marketing Management

Join Sales & Marketing Management for this live, interactive web seminar, sponsored by Pivotal CRM, and learn how you can leverage the added value of marketing automation and make it a stronger focus in your CRM strategy and selection.

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