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Top Trends for Lead Generation Tactics in 2008: Webinars Stand Out Among the Crowd
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Featured Speakers
Moderator: Elliot Markowitz
Editorial Director, Online Events - Nielsen Business Media		Bob Hanson
President, Quantum Leap Marketing




You might be surprised to discover the lead-generation strategies organizations have planned for 2008 and the integral role Web conferencing is expected to play. In fact, recent survey data shows that using online strategies – including Webinars – is on the rise in a big way.


Join us May 28 to hear Bob Hanson, president of Quantum Leap Marketing, share the findings of the recent QLM 2008 Marketing Tactics and Strategies Survey. The survey’s intent was to develop a better understanding of today’s marketing environment and the role Web conferencing plays in it. Bob will present key findings, including which marketing tactics companies are currently using and the challenges and obstacles organizations face with taking their lead-generation efforts online.



Attend this Web Seminar and learn:



• What tactics B-to-B marketers are using today for lead generation

• What role Web conferencing plays in the marketing mix for 2008

• How to implement Web conferencing into your marketing strategy for 2008
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Editorial Calendars
 
With a keen understanding of the challenges business professionals face and the initiatives that can help businesses grow, our editorial team has created an editorial calendar of web seminar topics that are aligned with the coverage and special reports associated with each publication.
 
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On Demand Web Seminars
 
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Join Successful Meetings/Meeting News magazines for this live, interactive Web Seminar, sponsored by Le Blanc Spa Resort, and hear from industry experts how to do small meetings right. Attend this online-only event and learn why small meetings are big business and how to capitalize on the current economic and industry trends.
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How FranklinCovey Uses Webinars to Build Business, Reduce Costs and Provide World-Class Training
Wednesday, December 10, 2008 - 2:00 PM Eastern
Sponsored By: GoToMeeting
Nielsen Partner: Training
Join us to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel.
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Stop The Snoozefests: Unique Ways To Inject More Creativity Into Your Meetings
Tuesday, December 16, 2008 - 2:00 PM Eastern
Sponsored By: Orlando/Orange County Convention & Visitors Bureau, Inc.®
Nielsen Partner: Successful Meetings and MeetingNews
Join Successful Meetings/MeetingNews for this interactive Web Seminar, sponsored by the Orlando/Orange County Convention & Visitors Bureau, Inc.®, and hear from industry experts regarding cost-effective ways to add creativity to your meeting itinerary. Attend this online-only event and learn specific ways to make your next event more memorable and more productive.
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